Our Mission

Our mission is to strengthen the connection between climate and culture in creative, culturally relatable ways that raise awareness, generate economic ownership, inspire environmental stewardship, and empower communities of color to see themselves as part of the solution.

Our Vision

Our vision is to empower underrepresented communities to lead solutions to the interconnected challenges of climate change, environmental degradation, and systemic inequities. Through intentionality, we aim to raise awareness and drive lasting, equitable change.

Line drawing of a plant in a pot with three leaves.

Our Values

CLIMATE

Our environment is the vessel.

Yellow-green plant sprouting in a round pot with small leaves or dots around it.

CULTURE

Culture is the catalyst.

Simple digital illustration of a potted plant with multiple green stems and small yellow-green droplets around them.

CREATIVITY

Creativity is the tool that allows change to materialize.

Illustration of a potted plant with roots extending into the pot

COMMUNITY

Community is our foundation which grounds us. 

Our Founder

A woman standing at a podium speaking into a microphone during a conference or event.

Sonali Anderson

Sonali is a creative climate strategist, entrepreneur, and founder of We Free Trees — a climate and innovation hub strengthening the connection between climate and culture. Rooted in environmental justice and cultural empowerment, she believes cultural relatability must be embedded in climate education, workforce pathways, entrepreneurship, and innovation to create long-term, community-centered solutions.

Her work sits at the intersection of equity, sustainability, and innovation, where she designs and implements transformative initiatives that expand climate opportunity, shift environmental narratives, and activate community ownership. Sonali partners with community-based organizations, mission-driven institutions, municipalities and leaders, entrepreneurs, and government stakeholders to build regenerative local economies through climate innovation, climate education and training, workforce development, creative engagement, and community investment.

Her Story

Sonali has supported nonprofits, municipalities, MWBEs, startups, and public and private sector leaders in designing and scaling initiatives at the intersection of climate and social equity. Her work includes leading climate, environment, and clean-energy career pathways; advancing climate education and training programs; developing creative community-engagement models; advising climate founders; and activating programming that makes climate solutions accessible, culturally grounded, and community-owned. She has worked at North America's largest climate-tech incubator, contributed to national equity-centered climate initiatives, and built youth-centered climate career pathways in underrepresented communities.

Her commitment to justice and cultural inclusion reflects a lifelong mission: to ensure communities can see themselves in — and benefit from — the climate transition. While at university, she launched an award-winning anti-racism initiative supported by students, faculty, and alumni of color, which scaled nationally and earned her a full academic scholarship for her MBA in Entrepreneurship and Innovation.

In 2024, Sonali became the youngest recipient of the New England Women in Energy & Environment Rising Star Award. Today, she continues advancing local and international impact — from supporting clean-energy workforce development in the U.S. to leading innovation and capacity-building efforts for clean-energy ecosystems in Uganda.

A woman standing on grass by a river with a waterfall in the background surrounded by green trees.

A Georgia native — a Southern belle at heart — now leading work across Boston, Atlanta, and Uganda, Sonali is forging global pathways that unite culture and climate. She increases awareness, drives direct investment into underrepresented communities, and develops long-term strategies that help communities of color build economic mobility, climate leadership, and generational impact.

Get in Touch!

Schedule a free 1:1 introductory session with Sonali to discuss your consulting needs.

A person sitting on a rock, looking out at a lush green field with tall trees and a clear blue sky.

The environment is where we work, live, and play.

- DANA ALSTON